Privacy Policy
This Privacy Policy describes how Behind the Magic Shop (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from [insert website URL] (the “Site”).
By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.
1. Information We Collect
When you visit the Site, we collect the following types of information:
a. Personal Information You Provide
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Name
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Billing address & shipping address
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Email address & phone number
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Payment information (processed securely by third-party providers; we do not store full card details)
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Account login details (if you create an account)
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Any personal information provided through our contact forms, surveys, or custom order requests
b. Device Information
Automatically collected by Shopify and our analytics tools when you access our Site:
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Browser type and version
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IP address
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Device type, operating system
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Referring website or search terms
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Browsing behavior on our Site (pages viewed, products clicked, etc.)
c. Order Information
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Products purchased
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Order value and payment method
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Delivery preferences
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Tracking information for shipments
d. Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking tools to:
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Recognize repeat visitors
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Store cart and checkout details
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Analyze website traffic and improve performance
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Deliver personalized marketing and ads
2. How We Use Your Information
We use your personal information to:
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Process and fulfill orders, including shipping and returns
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Communicate with you about orders, updates, and promotions
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Provide customer support
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Detect and prevent fraud or unauthorized transactions
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Improve and optimize our Site’s performance
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Deliver targeted advertising based on browsing behavior
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Comply with legal and tax obligations
3. Sharing Your Information
We share your personal information with trusted third parties as necessary:
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Shopify: Our online store is powered by Shopify, which collects and processes data on our behalf. Read Shopify’s Privacy Policy here.
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Payment Processors: Including Shopify Payments, PayPal, and other third-party providers that securely process transactions.
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Shipping Providers: USPS, UPS, FedEx, or other couriers to deliver your orders.
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Marketing & Analytics: Tools like Google Analytics, Facebook Pixel, or email marketing services (e.g., Klaviyo, Mailchimp) for advertising and analytics.
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Legal & Compliance: When required by law, to comply with subpoenas, fraud investigations, or legal claims.
We never sell your personal information.
4. Behavioral Advertising
We may use your information to show you targeted advertisements through third-party platforms like Facebook, Instagram, or Google Ads. You can opt out of targeted advertising by adjusting your preferences on these platforms:
5. Data Retention
We retain your personal information only as long as necessary:
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Order data: 7 years (for tax and accounting compliance)
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Marketing data: until you unsubscribe or request deletion
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Account data: as long as your account is active
6. Your Rights
Depending on your location, you may have the following rights:
a. GDPR (European Union/UK)
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Access the personal data we hold about you
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Request correction or deletion of your data
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Restrict or object to data processing
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Data portability (receive a copy in a portable format)
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Withdraw consent for marketing communications
b. CCPA (California Residents)
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Right to know what personal information is collected and shared
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Right to request deletion of your personal information
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Right to opt out of the sale of personal data (we do not sell data)
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Right to non-discrimination for exercising privacy rights
To exercise your rights, contact us at: [Insert Contact Email]
7. Security of Information
We implement industry-standard security measures including:
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SSL encryption on transactions
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PCI-DSS compliance for payments
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Restricted internal access to personal data
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Secure servers hosted by Shopify
Despite these measures, no method of transmission over the internet is 100% secure.
8. Minors
Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we discover we have inadvertently collected such information, we will delete it immediately.
9. Third-Party Links
Our Site may contain links to external websites (such as Instagram, Pinterest, or affiliate partners). We are not responsible for the privacy practices of third-party sites.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in practices, laws, or Shopify requirements. Updates will be posted on this page with the revised date.
11. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
Behindthemagicshop@outlook.com